Robinson
Mobile app concept
Robinson is a concept that aims to bring people with a common goal or interest together. Travellers can create and join trips, find guides, meet new people, form a community and feel more prepared for their adventures. Robinson's layout and features achieve the goal of making users feel safe, as well as all usability goals of a mobile app with complex user flows.
The onboarding is designed to give a seamless experience and an understanding of how easy it is to find the right people who have the same expectations, interests and budget for travel. By completing their own profile, the users also get an idea of what kind of information they can see about other travellers.
To further aid finding the right people and planning a trip together, the app has both a collection of trips created by users and travel guides for popular destinations.
With an app like Robinson, it can be tricky to know who you can trust, or whether someone is a scammer. That's why Robinson uses authenticated login but also has ratings and reviews - a "social proof" design pattern. This UX pattern is based on a psychological phenomenon - people reference others' behavior (or opinion) to guide their own.
And, naturally, people are more likely to want to travel with someone if they have "proof" that the person is reliable. By connecting their social media to the app, the users add another layer of getting to know the other before reaching out.
